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Creative philosophy? It all comes down to passion and responsibility.
“With great passion comes great responsibility.” Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative...
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The “creative athlete” remains fit and ready for anything.
My last post was about “responsible passion” as creative philosophy. I wrote that whatever the philosophy a creative professional has, it must strike a balance between passion and responsibility. We...
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A tale of two ecosystems: the reef tank and an ad agency.
Left side of my tank… I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water...
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Bogusky and me: a deep conversation by the shallow end
Some years ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. Unlikely as it seems, both of us were...
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Reverse engineering creative so it seems scientific.
The “science” behind the creative. One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself — creating, curating and choreography — but the...
View ArticleA new role…
I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base)...
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A parable for the malcontents in Adland…
Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the...
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Creative vision & philosophy moot point without clients who share it.
At a recent all-hands meeting, I was asked about my “creative vision” for the company. I’m not sure I provided a good answer. Not a concise one anyway. Big picture my vision is the same as any sane...
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Original Sin 2.0: Impatience vs Levitation.
You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. Honk. The driver in...
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Extraordinary writing from an extraordinary man: Reexamining MLK’s “Letter...
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from...
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Are you looking for an experienced creative director and/or content creator?...
Be it agency or client-side, creative leadership has meant different things to different people in different types of organizations. The following is meant to clarify what an experienced CD, GCD or...
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Make damn sure you know the horse will drink the water.
Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they...
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A tale of two ecosystems: how my reef tank resembles your agency.
Left side of my reef, featuring the big Sailfin tang I call “Moose” I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful...
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Writer/Creative Director for Hire. Let’s do Wonderful Together.
Gods of Advertising is on backburner so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative...
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Hustle & Flow. Let’s Do Something AWESOME Together!
In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and...
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Creative Direction, Copy Writing & Content – How May I Be Of Service?
Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative...
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Ode to a Manifesto! May I write one for you?
Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart...
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Both Sides Burning, What Have We Wrought? Fomenting Extremism In The West.
Becoming a monster to defeat the monster After watching the brutal second-to-last episode of Game of Thrones I turned on a news channel to alleviate my discomfort. What was I thinking? Bear with me,...
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New Day. New Website. Let’s go to work!
steffanpostaer.com File this under long overdue: I finally redid my website portfolio, making it much easier to review and (hopefully) appreciate. Please take a look. If you’re looking for an...
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Can something good, even very good, still be overrated?
Recently, I had a debate with my teen-aged daughter regarding the concept of a thing being overrated. She’d used the term to describe a TV show that was awful (in her opinion) but very popular,...
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