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The entire world’s a stage. So be devastating. A true story…
“I’m going to tell you a true story, okay?” Colette is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the...
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The Internet and Social Media have turned us into insatiable…“content zombies!”
Must…Have…Tweets! In the highly entertaining Tobe Hooper film, Life Force the human population are turned into ravenous creatures that must suck the essence of life out of other human beings every few...
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Even GoT star, Peter Dinklage can’t save Cisco manifesto from its long winded...
If Silicon Valley is a Game of Thrones (if?) you could make a case for Cisco being its Westeros. After all, the tech giant has been an anchor player in the Valley long before Apple, Facebook and...
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Wrote this a few days after the attacks, sharing it again today.
You missed. I’m still going to work in my office on the 26th floor. I’m still going to fly to Kansas City for Thanksgiving. I’m still going to write advertising for my clients. I’m still going to...
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Could “Identity politics” determine what toothpaste you buy? Should it?
I’ve been thinking a lot about “identity politics.” The whole country has. Or should I say the whole country is, because I don’t know that a lot of us are thinking at all. We have become so...
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GOA tabled but the writing never stops!
Gods of Advertising is temporarily on hiatus so I may devote my full energy tending to clients. My services include copy writing, brand manifestos and creative business ideas: Portfolio Do you have a...
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The “geeter stick”
The “geeter stick” Coach Grapera has the class doing laps, twenty-five, no stopping. He marks time with a sawed off pool cue, hitting the cold, white tiles with its tip. Whack! Whack! Whack! And you...
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The Man in Black
You are in the basement of a church, with twenty or so other people seated around an extended horizontal folding table. The usual cross-section, many have nothing in common except for a desire to stop...
View ArticleIt’s all about the writing – yours and mine. Let’s connect!
Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? Services include copy writing, brand...
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It’s all about the writing – yours and mine. Let’s connect!
Gods of Advertising Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? Services include...
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Extraordinary writing from an extraordinary man: Reexamining MLK’s “Letter...
A tradition of this blog – more relevant than ever… Gods of Advertising When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous...
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Creativity vs. athletics: A double standard regarding performance enhancing...
As this year’s baseball Hall-of-Fame class continues to deny entry to Barry Bonds and others for using PED’s i.e. “cheating” here is a very different perspective: Gods of Advertising Nothing wrong with...
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Shamelessly reinforcing ancient female stereotypes, why is The Bachelor so...
Still a man’s world… Really? The Bachelor has always bothered me. But last week’s episode took the cake, especially coming one night after the Academy Awards, which, in a matter of hours, became a...
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“Triggered.” Great word that helps your kids move through the mousetraps.
Your kids call it “triggered.” When someone or something sets one of them off. It happens a lot. Snap! Snap! Snap! Teenagers. Sometimes it seems they are moving through mousetraps. Yet the genius of...
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Connecting to the Inner-Fantastic: The Creative Department or Romper Room?
A while back a guest writer on AdAge, Lauren Warner took some heat for an essay she wrote about the briefing process. Among other things, she claimed one should address “creatives on your shop’s team...
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“Healthy Input” or “Network Interference?” Either way, a necessary evil in...
Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…”...
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More input & less output: Have slick talkers taken over Adland and made it...
Recently, I read an essay from an anonymous copywriter that struck a chord. I did not save the link (my bad) but the gist of his/her argument was that within marketing services companies far too many...
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Why so many clients are (still) afraid of new creative…
Those of us in the creative department have asked the question so many times it has become rote. The best answer is not an answer. Clients are difficult. Period. Especially when it comes to approving...
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Taking the other side. No better lesson for a burgeoning copywriter.
The other night I got to thinking about a debating class I once took at the University of Wisconsin. An article on the ages-old conflict between the Arab nations and Israel spurned the memory. Like...
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Moving at “speed of business” isn’t justification for creating sweatshop.
Many farms in Adland are still places where creativity can flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills...
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