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That first peek at the cards: the uncut joy of discovering truly awesome...
I love it when I crack the code on a piece of creative. You might not believe me but I love it even more when someone in my group cracks the code on a piece of creative. Either way, this was, is and...
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A winning hand: Gyro San Francisco goes all in with three aces.
When I was coming up at Leo Burnett, promotions were celebrated via “pink” memos, written by one’s supervisor, which would appear on the desks of everyone at the agency. These notes were pretty...
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Down this road before: Introducing the new generation of Buick.
It can’t be… It is! “Take a fresh look at Buick,” the voiceover tells us in the carmaker’s new anthem. The commercial features vignettes of people in disbelief that the lovely new car they are gazing...
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Who hasn’t taken a selfie by the California Coast? Now doing so can provide...
Hello Sunshine! My office of gyro San Francisco teamed up with the California Coastal Commission in creating a campaign to get people to ‘check the coast’ on their tax forms in order to help preserve...
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Bloody hell! Wot’s with all those English accents in American TV commercials?
“I make gibberish sound important.” To all of my friends from the United Kingdom, I beg your pardon in advance for this post. But blimey! I am so tired of British voices driving American commercials...
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Misogyny, racism and worse! The Comedy Central Roast is a “purge” for...
A punch line on Comedy Central… Over the years, I have been criticized –often justifiably- for being tone deaf to politically correct behavior. At times, I go to far with a “witty” observation. I...
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Hipster anthem or meta jingle? Hard to tell in this new Jeep commercial for...
“This next tune is about a jeep…” The X Ambassadors are an alternative rock band from Ithaca New York. Signed on the Interscope label, the band has toured with the likes Imagine Dragons and Jimmie Eat...
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On this addict’s new obsession, Game of Thrones. For me, there can be no...
“It’s called addiction, imp.” For several years, I could only roll my eyes at the growing legion of Game Of Thrones devotees. Kind of likened them to wizard nerds and overgrown fan boys. Then, um, I...
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ESPN reporter, Britt McHenry has already been shamed for rude tirade. Firing...
Last week, ESPN reporter Britt McHenry was caught being very rude to someone working the counter at a car towing facility, where presumably she had gone to retrieve her vehicle and pay the fine. Her...
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Nobody likes an angry person least of all the one who is angry.
Like anyone, creative people get angry. The competition for ideas and constant criticism of them gets to us. As can a power mad account executive or yet another contrarian for a client. We see it all...
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Honestly, Bud Light’s “Up for Whatever” campaign was ill-advised long before...
No means no… unless you’re drunk. This week, Anheuser Busch got taken to the woodshed by numerous publications for a tone-deaf piece of copy that appeared on one of its Bud Light labels: “The perfect...
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Once a mark of shame, computer generated scenes “may be the coming aesthetic.”
The Age of Real-ish… San Francisco Chronicle movie critic, Mick LaSalle condemns the new Avenger’s movie, Age of Ultron for bunches of reasons: It’s loud, chaotic and interminable. Read the review...
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Giving praise costs nothing – so why do we we always forget to give it?
The other day I received a number of messages from various colleagues commending me on having done a good job. The particulars aren’t important to this discussion. Nor, I suppose, is the fact that it...
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When it comes to driving agency culture, the best leaders are always on.
Recently, every agency in gyro’s global network convened to watch a live broadcast from our worldwide CEO & CCO, Christoph Becker. It was the anniversary of our company and the man wanted to say a...
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So many choices! Or too many choices? Some perspective…
Choose wisely… Has anyone read The Paradox of Choice (Why More is Less) by Barry Schwartz? I started it the other day. His premise that our “culture of abundance robs us of satisfaction” captivated...
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Enjoying epic & rare daddy/daughter moment, thanks to U2 and their “Songs of...
The Sweetest thing! Lily and I bonding at U2 concert… I’m a dude and I have three daughters. Immutable facts and I wouldn’t change them for anything. However, being the only male in my household has,...
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Advertising to millennials, Taco Bell turns sharing culture on its ear for...
I am most definitely not a fan of Taco Bell food. Not even when I was a teen-ager, and a stoned one at that, did I like the Bell’s crappy take on Mexican food. Nor am I a fan of Taco Bell’s...
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The Kardashians have always been about fetishizing women. Caitlyn is merely...
Girls, Girls… And more girls. A while back, Kim Kardashian made a sex video with some random bozo and became improbably famous, fetishizing her big boobs and ass. Shortly thereafter, the E! network...
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SNL’s Darrell Hammond delivers pervy impersonation of Colonel Sanders in new...
Heh, heh, heh… Darrell Hammond is the longest tenured member of Saturday Night Live, perhaps best known for his impersonation of horn dog Bill Clinton. Freaking hilarious. Well, he’s turned to...
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With few exceptions, Adland can only dream of creating brands powerful as...
The Chicago Black Hawks have won Lord Stanley’s Cup (again) and the Golden State Warriors are poised to win their first title in 40 years. By way of geography, these are both teams I am vested in. I...
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